What site owners should know
Before you start ensure you have a clear idea of your goals.
What do you want your website to do for you?Will it be 100% of your business - such as selling products solely online. Or at the other end of the scale, do you already have a business and you want a website to compliment your existing marketing efforts? Or somewhere between?
Where are you customers?
Local, regional, nationwide, international, worldwide - it is essential to know this and be realistic, as this will influence the choice of top level domain (TLD).
Will it be a .com/ .co.uk/ .fr/ .de/ .ch/ etc? This will make a big difference to which search engines your site will appear in. As will where your site is hosted. For example don't expect a .com hosted in London to feature well in Google.ch. As a rule you should host your website as close to your market as possible.
Don't Waste Your Money on Adwords!
10 Tips to save money and heartache
Google Adwords is probably the most successful adverting medium ever invented. It's Google prime source of income and has made Google one of the largest businesses in the world in a few short years.Adwords has massive advantages for small and large advertisers alike. With an e-commerce website you can even add code to your site and let Google show you what each sale via Adwords cost. But using Adwords without first learning how it works will mean you are simply boosting Google's bottom line without helping your own.
Search Engine Optimisation (SEO)
Advice and Tips on SEO: Search Engines can put your site on the map
No website will be a success unless people know the site exists.You can spend thousands on advertising and the promotion of your website. Indeed, some sort of promotion is essential for success.
However there is another, much cheaper way - Search Engines. Millions of people search for information, products and services daily on the web - and if your site is poorly placed in searches - or even omitted, you are missing out on one massive opportunity. Here are a few things you can do to improve matters.
Terms and Tips for Website Owners
email, hosting, domains, e-commerce, search engines, head spinning?
Email: fast, cheap and powerful. It is little wonder that email has become so popular. Together with your domain name and hosting (explained below) you will have at least one email address. This will be independent of the email address and service offered by your internet service provider (ISP).Webmail allows you to access your email, receive and send, from anywhere - you just need to be able to get online.
You can send and receive email in either plain text or rich text (HTML).